Anatomy of a Newsletter: Develop a Compelling Email Marketing Strategy by Meighan O'Toole

Anatomy of a Newsletter: Develop a Compelling Email Marketing Strategy

Create a successful email marketing strategy for your business or professional endeavors.


What's included?

Video Icon 6 videos File Icon 4 files Text Icon 15 text files


Welcome! Setting Yourself Up for Success with Anatomy of a Newsletter
Our Facebook Group: Joining & Tips on Accessing it Easily
Getting the Most Out of the Course
Video: Letting Go of the Fear that You're Annoying People (4:44)
5 mins
The Nitty Gritty of Email Marketing
Understanding the CAN-SPAM Act - What You Should Know
Cheat Sheet: Permission-based Email Marketing - Do’s, Don’ts, and Best Practices
Types of Email Marketing and Campaigns
The Importance of Email Marketing & Defining Your Goals
Video: The Importance of Email Marketing for Your Business (8:56)
9 mins
Video: Defining & Understanding Goals Behind Your Newsletter (8:09)
9 mins
Worksheets: Brainstorming How to Meet Your Goals
117 KB
Printout: Funnel
129 KB
Creating Valuable Content for Your Newsletter
Video: Creating an Effective & Compelling Newsletter Through Valuable Content (13:53)
14 mins
Resource: 20 Types of Content for Your Newsletter
Worksheet: Developing Valuable Content for Your Newsletter
102 KB
Resource: Tips On Saving Content & Finding It
Ensuring a Successful Newsletter: Best Practices & Tips
Creating Clear, Strategic Calls to Action Within Your Newsletter
5 Top Visual Tips for Making Your Newsletter Design Your Own
Bonus Worksheet: Understanding Voice & Tone for Your Business
133 KB
Video & Template: An Introduction to Editorial Calendars (11:25)
12 mins
Writing Informative, Persuasive Subject Lines to Ensure Your Newsletters are Opened and Read!
When You're Ready to Go: Read, Send, & Test!
Building, Growing, & Managing Your List
Video: Building and Growing Your List: Popups, Signup Forms, & Lead Magnets (17:32)
18 mins
Choosing a Frequency: Best Days and Times to Send
10 Ways to Build Your List Online (& one reminder to build it offline!)
An Overview on Open & Clickthrough Rates
A Final Note & My ESP Recommendations

Creative Online Strategy

Helping you carve your very own special place online!


How long do I have access to the course?

After enrolling, you have unlimited life-time access to this course.

What if I am unhappy with the course?

I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 15 days and I will give you a full refund. No questions asked.

When does the course start and finish?

The course is open now and it never ends! It is a completely self-paced online course - you decide when you start and when you finish.